Featured Articles and Appearances
Podcast: Thoughts on AI and SEO
I spoke with Blake Emal on MarketerHire’s podcast about my work at ClickUp. I discussed how I tested & introduced the AI programmatic content strategy & ops to scale our output to 5000 articles per month. This program ultimately 10x’d our traffic and conversions to one specific subfolder (generating over 100k visits per month) and is one the most successful content programs to date.
SurferSEO Case Study
SurferSEO is one of my favorite SEO tools and I brought the tool to be used across the entire content team at ClickUp. After a year, I reached out to the CEO to write a case study on how ClickUp’s content operations and performance changed as a result of this powerful tool.
Semrush Case Study
I partnered with a Semrush team as they beta-launched a new tool, the Surround Sound SRM tool. Through its analytics, I was able to track the results of ClickUp’s outreach and coverage efforts across a large set of keywords. My case study was one of the first to demonstrate enterprise value from this tool. For more information, check out Alex Birkett’s post on Surround Sound (he coined this strategy at Hubspot).
HARO Tips from Publishers
I wrote this article for Prowly, a PR software, after running several HARO (Help a Report Out) campaigns to collect quotes for ClickUp’s thought leadership articles (This article is an example of one I sourced from HARO). I spoke to many partners from other companies who were content managers to help experts who wanted to leverage HARO to gain press coverage for their businesses.
SEO On-Page Optimization Checklist
I wrote this article for Ranktracker (an SEO tool) to help guide intermediate SEOs on a prioritization framework for optimization.
Webinar Marketing Planning
I wrote this while I was managing ClickUp’s SEO partnerships for Livestorm, a webinar/video conferencing software. It was my first professional blog.
Strad Magazine on String Quartet Career Guidance
My colleagues and I wrote an article to help young professionals prepare for string quartet career & competitions.